Finance

CPM Calculator

Calculate Cost Per Mille (thousand impressions) for your ad campaigns.

Solve For

Total Ad Spend ($)

Total Impressions

CPM Rate ($)

Formula:
CPM = (Total Spend / Impressions) × 1,000
Total Cost = (CPM × Impressions) / 1,000
Impressions = (Total Spend / CPM) × 1,000

What is CPM?

CPM stands for "Cost Per Mille" (mille = Latin for thousand). It's the cost an advertiser pays for 1,000 impressions of their ad. CPM is the standard pricing model for display, video, and brand awareness campaigns.