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CTR Calculator (Click-Through Rate)

Calculate your click-through rate to measure ad and content performance.

Formula:
CTR = (Clicks / Impressions) × 100
Conversion Rate = (Conversions / Clicks) × 100

CTR Benchmarks by Channel

ChannelAverage CTRGood CTR
Google Search Ads3-5%7%+
Google Display0.5-1%1.5%+
Facebook Ads0.9%2%+
Email Marketing2-3%5%+
Organic Search (#1)28-35%35%+