Finance

Exit Rate Calculator

Calculate the exit rate for web pages to identify where visitors leave your site.

Total Page Views

Exits from This Page

Bounces (Single-Page Sessions)

Entrances to This Page

Formulas:
Exit Rate = Exits / Total Pageviews × 100
Bounce Rate = Bounces / Entrances × 100
Exit rate includes ALL sessions; Bounce rate only single-page sessions

Exit Rate vs Bounce Rate

Exit rate measures the percentage of ALL views of a page that were the last in a session. Bounce rate only counts sessions where users entered on that page and left without viewing any other page.