Track monthly performance changes with absolute and percentage growth rates.
Month over month (MoM) growth measures the percentage change in a metric from one month to the next. It's one of the most common ways SaaS companies, e-commerce businesses, and startups track short-term performance trends.
Take the difference between the current month's value and the previous month's value, divide by the previous month's value, and multiply by 100. A positive result indicates growth; a negative result indicates decline.