CTR Calculator

Calculate Click-Through Rate for your digital marketing campaigns. Analyze performance, compare industry benchmarks, and optimize your advertising ROI

✓ Performance Analysis ✓ Industry Benchmarks ✓ ROI Optimization

Calculate Click-Through Rate

Campaign Metrics

Number of clicks received

Number of times ad was shown

Cost Analysis (Optional)

Total amount spent on campaign

Number of desired actions taken

CTR Formula

CTR = (Clicks ÷ Impressions) × 100
Where:
CTR = Click-Through Rate (%)
Clicks = Total clicks received
Impressions = Total ad views

Campaign Examples

High-Performance Search
1,500 clicks / 25,000 impressions
CTR: 6.00%
Display Campaign
800 clicks / 100,000 impressions
CTR: 0.80%
Social Media Ad
2,000 clicks / 75,000 impressions
CTR: 2.67%

Industry Benchmarks

Search Ads: 3-5%
Display Ads: 0.5-1%
Social Media: 1-3%
Video Ads: 1.5-3%
Email Marketing: 2-5%

Related Calculators

CPM Calculator
Cost Per Thousand Impressions
CPA Calculator
Cost Per Acquisition
Conversion Rate Calculator
Calculate conversion rates
ROAS Calculator
Return on Ad Spend
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Understanding Click-Through Rate

Click-Through Rate (CTR) is a crucial metric in digital marketing that measures the percentage of people who click on your ad after seeing it.

  • Performance Indicator: Higher CTR indicates more engaging ads
  • Quality Score: Affects ad placement and costs in platforms like Google Ads
  • ROI Impact: Better CTR typically leads to lower cost per click
  • Audience Relevance: Shows how well your ad resonates with target audience

Improving Your CTR

Compelling Headlines

Create attention-grabbing headlines that clearly communicate value proposition.

Relevant Keywords

Use keywords that match user search intent and include them in ad copy.

Strong Call-to-Action

Use clear, action-oriented language that tells users exactly what to do.

A/B Testing

Continuously test different ad variations to optimize performance.