CPM Calculator

Calculate Cost Per Mille (CPM) for advertising campaigns with comprehensive analysis and insights

✓ Campaign Analysis ✓ Performance Metrics ✓ ROI Insights

CPM Calculator

Campaign Details

Performance Metrics (Optional)

Campaign Goals

About CPM

CPM (Cost Per Mille) measures the cost of 1,000 ad impressions in digital advertising campaigns

CPM Formula:

CPM = (Total Cost ÷ Total Impressions) × 1,000

Industry CPM Benchmarks

Facebook: $5-15
Google Display: $2-10
Instagram: $6-20
YouTube: $3-12
LinkedIn: $15-35

Optimization Tips

Target Audience: Narrow targeting increases CPM but improves relevance
Ad Quality: Higher quality scores reduce CPM costs
Timing: Avoid peak competition times
Creative Testing: A/B test different ad formats
Frequency Cap: Limit ad frequency to reduce costs
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How to Use

  1. Enter your total campaign cost
  2. Input the total number of impressions
  3. Set campaign duration and platform
  4. Add performance metrics (clicks, conversions)
  5. Select campaign objective and industry
  6. Review detailed analysis and benchmarks

CPM vs Other Metrics

CPM (Cost Per Mille)

Best for brand awareness and reach campaigns.

CPC (Cost Per Click)

Ideal for driving website traffic and engagement.

CPA (Cost Per Acquisition)

Perfect for conversion-focused campaigns.