Sell-Through Rate Calculator

Calculate sell-through rate to measure inventory performance and optimize stock management for better profitability

✓ Inventory Analysis ✓ Stock Optimization ✓ Performance Tracking

Sell-Through Rate Calculator

Inventory Information

Additional Metrics (Optional)

STR Formula

Sell-Through Rate:

STR = (Units Sold ÷ Beginning Inventory) × 100
Good STR > 80%

Quick Examples

Fashion Retailer
180 sold, 200 inventory
Electronics Store
75 sold, 150 inventory
Book Store
120 sold, 100 inventory

STR Benchmarks

Excellent: 90%+
Good: 80-90%
Average: 60-80%
Poor: < 60%
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Understanding Sell-Through Rate

Sell-through rate measures how quickly inventory is sold relative to the amount received, indicating product demand and inventory efficiency.

  • Inventory velocity: How fast products move off shelves
  • Demand indicator: Shows customer interest in products
  • Cash flow impact: Affects working capital and profitability
  • Buying decisions: Guides future purchasing strategies

Applications

Inventory Management

Optimize stock levels and reduce carrying costs.

Product Performance

Identify best and worst performing products.

Purchasing Strategy

Make informed decisions about future inventory purchases.