CPC & CPM Calculator

Calculate Cost per Click and Cost per Mille for your digital advertising campaigns

✓ PPC optimization ✓ Display advertising ✓ Campaign analysis

CPC & CPM Calculator

Campaign Data

Performance Metrics (Optional)

About This Calculator

Calculate CPC and CPM to optimize your digital advertising campaigns

CPC Formula:

CPC = Total Spend ÷ Total Clicks

CPM Formula:

CPM = (Total Spend ÷ Impressions) × 1000

Industry Benchmarks

Search Ads:
CPC: $1-$3, CPM: $2-$5
Display Ads:
CPC: $0.50-$2, CPM: $0.50-$2
Social Media:
CPC: $0.50-$3, CPM: $5-$15
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How to Use

  1. Enter your total ad spend amount
  2. Input total clicks and impressions
  3. Select campaign type and time period
  4. Add performance metrics if available
  5. Review CPC, CPM, and efficiency metrics
  6. Compare against industry benchmarks

When to Use Each Metric

CPC (Cost per Click)

Best for performance campaigns focused on driving traffic and conversions.

CPM (Cost per Mille)

Ideal for brand awareness campaigns focused on reach and impressions.

CTR Optimization

Higher CTR reduces CPC and improves ad quality scores.