GRP Calculator

Calculate Gross Rating Points for advertising campaigns and optimize media planning strategies

✓ Media Planning ✓ Campaign Analysis ✓ Reach & Frequency

GRP Calculator

Campaign Parameters

Percentage of target audience reached
Average exposures per person reached

Alternative Calculation Method

Total ad impressions delivered
Total target audience size

Campaign Details

Budget Information (Optional)

Total campaign budget

About GRP

GRP measures the total volume of delivery of an advertising campaign to a target audience

GRP Formula:

GRP = Reach × Frequency
Or: GRP = (Total Impressions ÷ Target Universe) × 100

GRP Benchmarks

Light Campaign: 50-100 GRP
Moderate Campaign: 100-300 GRP
Heavy Campaign: 300-500 GRP
Saturation: > 500 GRP

Media Type Efficiency

Television: High Reach
Radio: High Frequency
Digital: Targeted
Print: Selective

Quick Examples

TV Campaign
75% reach, 3.5 frequency
262.5 GRP
Radio Campaign
50% reach, 8 frequency
400 GRP

GRP Applications

Planning: Media budget allocation
Buying: Compare media options
Optimization: Reach vs frequency balance
Measurement: Campaign effectiveness
Benchmarking: Industry comparisons
Advertisement

How to Use

  1. Enter reach percentage and frequency, OR total impressions and target universe
  2. Select your media type and campaign duration
  3. Choose your target demographic
  4. Optionally add budget information
  5. Calculate to see GRP and detailed analysis
  6. Review media planning insights and recommendations

Understanding GRP

Reach vs Frequency

Balance between reaching new people and reinforcing your message.

Media Planning

GRP helps optimize media mix and budget allocation across channels.

Campaign Effectiveness

Higher GRP doesn't always mean better results - quality matters too.