Exit Rate Calculator

Calculate Exit Rate for website analytics and optimize user experience with comprehensive insights

✓ User Behavior Analysis ✓ Page Performance ✓ UX Optimization

Exit Rate Calculator

Page Analytics Data

Number of sessions that ended on this page
Total number of times this page was viewed
Number of unique visitors to this page
Total number of sessions that viewed this page

Page Information

Additional Metrics (Optional)

About Exit Rate

Exit Rate measures the percentage of page views that were the last in a session

Exit Rate Formula:

Exit Rate = (Total Exits ÷ Total Page Views) × 100

Exit Rate Benchmarks

Homepage: 10-30%
Product Pages: 20-40%
Blog Posts: 70-90%
Landing Pages: 30-50%
Contact Pages: 50-70%

Exit Rate vs Bounce Rate

Exit Rate
Percentage of page views that were the last in the session
Bounce Rate
Percentage of single-page sessions

Optimization Tips

Content: Improve content quality and relevance
Navigation: Add clear next steps and CTAs
Speed: Optimize page load times
Mobile: Ensure mobile-friendly design
Internal Links: Add relevant internal links
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How to Use

  1. Enter the total number of exits from your page
  2. Input the total page views for the same period
  3. Add unique page views and session data
  4. Select your page type and website category
  5. Include additional metrics for deeper analysis
  6. Review exit rate analysis and optimization tips

Exit Rate Interpretation

Low Exit Rate (< 30%)

Good user engagement - users continue browsing your site.

Moderate Exit Rate (30-60%)

Average performance - room for optimization exists.

High Exit Rate (> 60%)

May indicate content or UX issues - investigate and optimize.