CPA Calculator

Calculate Cost per Acquisition and optimize your marketing campaign performance

✓ Customer acquisition ✓ Marketing ROI ✓ Campaign optimization

CPA Calculator

Campaign Data

Additional Metrics (Optional)

About This Calculator

Calculate Cost per Acquisition to measure the efficiency of your marketing campaigns

CPA Formula:

CPA = Total Campaign Cost ÷ Number of Acquisitions

Industry Benchmarks

E-commerce: $20-$50
SaaS: $100-$300
Finance: $175-$400
Healthcare: $200-$500
Real Estate: $100-$250
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How to Use

  1. Enter your total campaign cost
  2. Input the number of acquisitions
  3. Select campaign type and time period
  4. Add optional metrics for deeper analysis
  5. Review CPA and optimization insights
  6. Compare against industry benchmarks

Optimizing CPA

Target Audience

Refine targeting to reach high-intent customers.

Landing Pages

Optimize landing pages for better conversion rates.

Ad Creative

Test different ad creatives and messaging.