CAC Calculator

Calculate Customer Acquisition Cost (CAC) and analyze marketing efficiency with comprehensive insights

✓ Marketing Efficiency ✓ LTV:CAC Analysis ✓ Channel Comparison

CAC Calculator

Marketing Investment

Customer Value Analysis

Channel Breakdown (Optional)

About CAC

CAC measures the total cost of acquiring a new customer, including all marketing and sales expenses

CAC Formula:

CAC = (Marketing Spend + Sales Costs) ÷ New Customers

Industry CAC Benchmarks

SaaS: $200-500
E-commerce: $50-150
B2B Services: $300-800
FinTech: $400-1000
Healthcare: $500-1200

Optimization Tips

LTV:CAC Ratio: Aim for 3:1 or higher for healthy growth
Payback Period: Target 12 months or less
Channel Mix: Diversify acquisition channels
Retention Focus: Improve LTV through better retention
Attribution: Track multi-touch attribution accurately
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How to Use

  1. Enter your total marketing spend and sales costs
  2. Input the number of new customers acquired
  3. Set the time period for analysis
  4. Add customer lifetime value and revenue data
  5. Break down spending by marketing channel
  6. Review CAC efficiency and optimization recommendations

CAC Health Indicators

Healthy CAC (LTV:CAC > 3:1)

Strong unit economics with sustainable growth potential.

Marginal CAC (LTV:CAC 2-3:1)

Acceptable but requires optimization for better margins.

Poor CAC (LTV:CAC < 2:1)

Unsustainable - immediate optimization required.