ROAS Calculator

Calculate Return on Ad Spend (ROAS) to measure advertising campaign effectiveness and ROI

✓ Campaign Analysis ✓ ROI Optimization ✓ Budget Planning

ROAS Calculator

Campaign Information

Additional Metrics (Optional)

ROAS Formula

Return on Ad Spend:

ROAS = Revenue ÷ Ad Spend
ROAS > 4:1 = Good Performance

Quick Examples

E-commerce Campaign
$15K revenue, $3K spend
SaaS Lead Gen
$25K revenue, $5K spend
Retail Campaign
$8K revenue, $2K spend

ROAS Benchmarks

E-commerce: 4:1 - 6:1
SaaS: 5:1 - 8:1
Retail: 3:1 - 5:1
Finance: 2:1 - 4:1
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Understanding ROAS

Return on Ad Spend (ROAS) measures the revenue generated for every dollar spent on advertising campaigns.

  • Campaign effectiveness: Higher ROAS indicates better performance
  • Budget optimization: Allocate spend to high-performing campaigns
  • Profitability analysis: Ensure campaigns generate positive returns
  • Performance tracking: Monitor improvements over time

Applications

Campaign Optimization

Identify and scale high-performing advertising campaigns.

Budget Allocation

Distribute marketing budget across channels for maximum ROI.

Performance Reporting

Demonstrate advertising effectiveness to stakeholders.