SaaS Metrics Calculator

Calculate essential SaaS metrics including MRR, ARR, Churn Rate, CAC, LTV, and more for comprehensive business analysis

✓ Complete KPI Dashboard ✓ Growth Metrics ✓ Performance Analysis

SaaS Metrics Calculator

Revenue Metrics

Customer Acquisition

Previous Period Data (Optional)

Key SaaS Formulas

ARR = MRR × 12
ARPU = MRR ÷ Customers
Churn Rate = Churned ÷ Total × 100
LTV = ARPU ÷ Churn Rate
LTV:CAC = LTV ÷ CAC

Quick Examples

Early Stage SaaS
$10K MRR, 200 customers
Growth Stage SaaS
$100K MRR, 1K customers
Mature SaaS
$500K MRR, 2K customers

SaaS Benchmarks

Monthly Churn: < 5%
LTV:CAC Ratio: 3:1 - 5:1
MRR Growth: 10-20%
Gross Margin: 80%+
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Essential SaaS Metrics

SaaS metrics provide crucial insights into business health, growth trajectory, and operational efficiency.

  • MRR/ARR: Predictable recurring revenue streams
  • Churn Rate: Customer retention and satisfaction
  • CAC & LTV: Customer acquisition efficiency
  • ARPU: Revenue per customer optimization

Applications

Growth Planning

Track key metrics to plan sustainable growth strategies.

Investor Reporting

Present standardized SaaS metrics to investors and stakeholders.

Operational Optimization

Identify areas for improvement in customer acquisition and retention.