Conversion Rate Calculator

Calculate conversion rates for marketing campaigns, websites, and sales funnels

✓ Marketing metrics ✓ Sales optimization ✓ Performance tracking

Conversion Rate Calculator

Campaign Data

Revenue Data (Optional)

About This Calculator

Calculate conversion rates and analyze campaign performance metrics

Formula:

Conversion Rate = (Conversions ÷ Visitors) × 100

Industry Benchmarks

E-commerce: 2-3%
Landing Pages: 2-5%
Email: 15-25%
PPC Ads: 2-5%
Social Media: 0.9-1.5%
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How to Use

  1. Enter total visitors or views
  2. Input number of conversions
  3. Select campaign type and time period
  4. Add revenue data if available
  5. Include campaign costs for ROI analysis
  6. Review conversion metrics and insights

Improving Conversions

A/B Testing

Test different versions to find what converts best.

User Experience

Optimize page load speed and mobile experience.

Clear CTAs

Use compelling and clear call-to-action buttons.